Simple Business Plan Outline
Company Description: Give a brief history of the business and explain why you see a need for this business in the marketplace. Answer the following basic questions:
·    Company description (company name, type of business, location and brief company history)
·    What is the product or service you intend to sell?
·    How do you plan to deliver your product or service to your customers? (online, retail, wholesale, mobile, etc.)
·    Why is there a need for this business in the marketplace?
·    When did you start or expect to start?
·    Legal status and ownership? (sole proprietor, partnership, corporation, LLC, etc.)
Product or Service: Describe in greater detail what specifically you are selling. Think of this as a list of all of your products and/or services. Be specific about how much you are going to charge and how much it
costs you to provide these products or services (core business model; explain how you will make money).
Market Analysis: Research your target market and identify who your customers are. Present data to prove there is sufficient demand to support the business you have proposed.
Target Market Size & Trends (industry data, opportunities/threats, total market size, expected market shares, trends, etc.)
Target Customers
- Who will buy from you? (customer segments + demographics and psychographics)
- What do they want? (describe the customer’s needs you intend to fulfill)
- Where are they located?
- When will they buy your products or services?
- Why will they buy from you?
- What are your customer’s expectations? (price, quality, service, delivery, and packaging)
Competition Analysis: Analyze the strengths and weaknesses of your major competitors and identify your competitive advantages and disadvantages.
Goals & Objectives: State your company goals and objectives. Goals are destinations - where you want your business to be in 3 to 5 years? Objectives are progress markers -what needs to happen in Y1, Y2, Y3…to achieve
your goals? For example, a goal might be to have a successful company that has a loyal customer following. Objectives might be number of units sold, annual sales targets and a measure of customer satisfaction.
Marketing Strategy: Describe how your business will reach customers and intended sales goals. What actions will you take to let customers know about your business? Be specific about methods you will use to
promote your business and how much marketing will cost.
Operations: Explain the day-today functions of your company -space and location requirements, regulatory environment, equipment needs, personnel requirements, manufacturing and service processes, use of technology, etc.
Management Team: Describe the strengths and weaknesses of all key personnel. List any outside professionals or advisory support available to support you. Resumes can be included in the appendix.
Financial Analysis: Make sure to include at the very least:
·    3 Years of Profit & Loss Projections
·    3 Year Cash Flow Statement
·    3 Years of Balance Sheets
·    Breakeven Analysis
·    Start Up or Expansion Worksheet
Appendix: Include relevant documents that will strengthen your business plan.



Administered by SUNY College at Plattsburgh.    Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA.