03/15/2011 - When the Marketing Reach of Social Media Backfires

New York Times: By STUART ELLIOTT Published: March 15, 2011

SOCIAL media like Facebook, Twitter and YouTube have been embraced by Madison Avenue as effective new ways to reach consumers. But what happens when behavior on social media is deemed antisocial?

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The North Country Small Business Development Center is funded in part through a Cooperative Agreement with the US Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.