Michael Bieber opened Liquor & Wine Cellar in September 2013 and business has been steadily increasing each month as people become acquainted with the new store.
Liquor & Wine Cellar focuses on value-priced wines under $15 and offer 15% discount for wine case purchases paid by cash or credit card.
“Our store is all about convenience, says Mr. Bieber. We want to accommodate as many regulars as possible, so customer requests are important to help fine-tune our product offering. We are also strategically located right next to the Stewart’s Shop on South Catherine Street. An estimated 15,000 people drive this way to and from work each day. Now, they can get gas, bread, tonic and gin all in one easy stop.”
Mr. Bieber is no stranger to entrepreneurship. He owns several college and residential rentals properties. However, when starting the liquor store, Mr. Bieber contacted the SBDC for assistance with regulatory information as well as financial projections. He worked with advisor Angela Smith who helped him navigate through some of the regulations and developed three years of pro-forma statements, which resulted is successful funding.
Mr. Bieber created 3 new jobsand he is busy working on upcoming promotions and wine tastings. Be sure to follow Liquor & Wine Cellar on Facebook, especially if you are a SUNY student or a teacher, to get the latest promotions and discounts.


"SBDC support and knowledge made my venture in starting a new business seamless. They were always accessible for any of my concerns or worries. I would recommend using SBDC to anyone looking to start a business."


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The North Country Small Business Development Center is funded in part through a Cooperative Agreement with the US Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.